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Fragrant Jewels

Fragrant Jewels is a unique brand offering luxurious candles and bath bombs, each containing a hidden jewelry surprise. With a strong focus on high-quality ingredients, captivating scents, and beautifully designed products, Fragrant Jewels has built a dedicated community of self-care enthusiasts. Their mission is to turn everyday moments into extraordinary experiences by combining relaxation with the excitement of a hidden treasure.

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The Challenge

Fragrant Jewels, a unique e-commerce brand specializing in jewelry-infused candles and bath bombs, faced challenges in scaling their digital presence. While their products had a dedicated customer base, they struggled with:

  • Limited online visibility in a highly competitive niche.

  • Inconsistent social media engagement, resulting in lower brand awareness.

  • A need for a more optimized website to enhance user experience and conversion rates.

  • Inefficient digital advertising strategies, leading to a high customer acquisition cost.

Their primary goal was to amplify brand awareness, drive more traffic to their online store, and increase sales through a well-structured digital marketing approach.

The Deliverables

SEO Optimization

Website Enhancements

Social Media Marketing

PPC Campaign Management

The Success We Delivered

 3,500+

Visitors Each Month

450%

Increase in Website Traffic

 300%

Boost in Online Sales

 Top 3

SEO Rankings for Competitive Keywords

275%

Social Media Growth

Website Optimization & Redesign

To ensure a seamless shopping experience, we refined Fragrant Jewels' website with:

  • A modern, mobile-responsive design for easy navigation.

  • Improved product pages with high-quality images and engaging descriptions.

  • Optimized checkout process to reduce cart abandonment and increase conversions.

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SEO Strategy

We implemented an advanced SEO strategy by:

  • Optimizing the website with high-intent keywords like “jewelry candles,” “bath bombs with rings,” and “surprise jewel gifts.”

  • Enhancing on-page SEO elements such as meta descriptions, alt texts, and internal linking.

  • Building high-quality backlinks to improve domain authority.

  • Implementing local SEO strategies to boost visibility in key markets.

Social Media Marketing

We transformed Fragrant Jewels' social media presence with:

  • A visually compelling content strategy highlighting their unique products.

  • Engaging video campaigns showcasing the surprise jewelry reveal experience.

  • Influencer collaborations and user-generated content to build credibility.

  • Targeted engagement tactics to grow and nurture their community.

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PPC Campaigns

  • Launched data-driven Google Ads and Facebook campaigns.

  • Created highly targeted retargeting ads to capture lost leads.

  • Optimized ad creatives and copy for better click-through and conversion rates.

Conclusion

Through a strategic blend of SEO, website optimization, social media marketing, and PPC campaigns, Target Genius successfully helped Fragrant Jewels scale their digital footprint, drive sales, and establish dominance in their niche.

Want to see similar results for your business? Partner with Target Genius today!

Services

SEO & Lead Generation: Enhance visibility and attract quality leads.

PPC & Google Ads: Achieve high ROI with targeted campaigns.

Social Media Marketing & Management:  Engage audiences with captivating content and stunning websites.

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