𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘀𝗶𝗺𝗽𝗹𝗲 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗮𝗻𝘆 𝘀𝗶𝘁𝗲 𝗶𝗻 𝗮𝗻𝘆 𝗻𝗶𝗰𝗵𝗲.
But the heart and soul of any long term 𝗦𝗘𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, comes from content.
So we want to show you how we increased this B2B clients monthly search traffic from 𝟱.𝟰𝗸 𝘁𝗼 𝟳.𝟴𝗸 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝘆 𝗹𝗶𝗻𝗸𝘀!
All we did was focus on
✅ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗻𝗲𝘄 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗳𝗶𝗹𝗹 𝘁𝗵𝗲 “𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗴𝗮𝗽”
✅ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗮𝗴𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁
✅ 𝗙𝗶𝘅𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗶𝘀𝘀𝘂𝗲𝘀
𝗔𝗹𝗹 𝗼𝗳 𝘁𝗵𝗮𝘁 𝗹𝗲𝗱 𝘁𝗼 𝗮 𝟰𝟰% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵 𝘇𝗲𝗿𝗼 𝗹𝗶𝗻𝗸 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴
.A Closer Look At The Case Study Site
Our B2B client specializes in a very specific industry.
About 12 months ago, the client contacted us with new goals to expand their business.
So, we had a meeting together and set two ambitious targets for their SEO campaign:
➡️ 𝗚𝗼𝗮𝗹 #𝟭 -𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬 𝗳𝗿𝗼𝗺 𝟮,𝟱𝟬𝟬
➡️ 𝗚𝗼𝗮𝗹 #𝟮 – 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗶𝘁𝗲
With that in mind, we have developed a new SEO strategy to help my client increase their brand awareness and grow their business simultaneously.
𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗪𝗲 𝗛𝗮𝗱 𝘁𝗼 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲
The client operates in a constantly shifting industry but hadn’t published new content for a long time.
This was in stark contrast to their competitors who were publishing new content regularly and keeping pace with the ever changing niche.
So to combat that we needed to:
1- Complete a content gap analysis
2- Subscribe to relevant news/media outlets
That meant we could keep our finger on the pulse of the industry and stay ahead of the game with new high quality content.
But that’s not all…
The client had added several new service pages to the site that had been struggling to rank.
This was a huge pain point because these were important money pages that generated real revenue for the client.
So, we focused on making sure that the content and on-page elements of these pages were optimized for the service-related keywords they wanted to rank for.
The final challenge was to continue improving the website’s technical elements.
The two main issues were:
➡️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀
➡️ 𝗘𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗰𝗮𝗻𝗼𝗻𝗶𝗰𝗮𝗹 𝘁𝗮𝗴𝘀 𝘄𝗲𝗿𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱
This was to resolve problems related to duplicate content.
Here is a recap of the main challenges our team identified:
𝟭- 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗴𝗮𝗽𝘀 between the client’s website and their competitors
𝟮- 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻-𝗽𝗮𝗴𝗲 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 of the service pages to improve rankings for relevant keywords
𝟯- 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 of the website by optimising page speed and implementing canonical tags to prevent duplicate content
𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗔 𝗣𝗹𝗮𝗻 𝗢𝗳 𝗔𝘁𝘁𝗮𝗰𝗸
With the challenges laid out clearly, it was time for me to create a plan of attack to address each issue individually.
Below are the exact steps Target Genius took to fix all of the issues.
Feel free to take notes for your own website. We wrote each step out clearly so you can apply them to your own site.
𝗦𝘁𝗲𝗽 #𝟭 – 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗚𝗮𝗽𝘀 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
If you don’t have your finger on the pulse of your industry – you will get left behind.
That’s just the nature of any competitive business.
Adjusting your content to the changes in your industry is a surefire way to know that you are satisfying your visitor’s search intent.
And the proof is being rewarded by Google with higher rankings and more organic traffic.
Who doesn’t want that, right?
Finding content gaps between:
➡️ Your website
➡️Your competitors
…allows you to build your keyword visibility.
But that’s not all…
It also helps build your topical authority and expertise within your niche.
Topical authority is a holistic SEO strategy that every website owner who is serious about SEO should be using.
Here’s how to do it:
𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗔𝗻𝗱 𝗧𝗼𝗽𝗶𝗰 𝗚𝗮𝗽𝘀 𝗨𝘀𝗶𝗻𝗴 𝗔𝗵𝗿𝗲𝗳𝘀
Ahrefs’ Content Gap tool shows you the keywords your competitors are ranking for, but you’re not.
Think of it like a “checklist” that points out every keyword you still need to cover.
The best part is that it’s simple to use:
Input your competitors’ domains into the Ahrefs Content Gap tool and click “Show Keywords”.
You can include up to 10 competitors, but start with your top 3-4 so you don’t get overwhelmed.
This will reveal the keyword opportunities worth targeting to bridge the gap with your competitors.
It’s worth noting that not all of these keywords will be relevant to your own website.
Make sure to filter the results and select the relevant keywords to your site.
𝗪𝗲 𝗰𝗮𝗻 𝘀𝗲𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗻𝗼𝘄 𝘀𝗵𝗼𝘄 𝗷𝘂𝘀𝘁 𝘂𝗻𝗱𝗲𝗿 𝟯,𝟬𝟬𝟬 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀, 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝟯𝟬,𝟬𝟬𝟬.
That’s a better number to work with!
Make sure you manually work your way down the list to choose keywords that best fit your website.
That will ensure you don’t miss any hidden gems.
Once you’ve identified the keywords, look at the top-ranking competing pages in the SERPs to see what you are up against.
You might already have a relevant page for the keyword – you just need to optimise.
𝗗𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲/𝗽𝗼𝘀𝘁 𝘁𝗵𝗮𝘁 𝗳𝗶𝘁𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱?
It’s time to create a brand new page or piece of content that:
✅ 𝗠𝗮𝘁𝗰𝗵𝗲𝘀 𝘁𝗵𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿’𝘀 𝗶𝗻𝘁𝗲𝗻𝘁
✅ 𝗜𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿’𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁
𝗙𝗶𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗣𝘂𝗯𝗹𝗶𝘀𝗵
Your competitors’ blogs are a goldmine for finding new keywords to target and content to publish.
Why?
Simply put:
𝗜𝗳 𝘁𝗵𝗲𝘆 𝗿𝗮𝗻𝗸 𝗳𝗼𝗿 𝗮 𝗸𝗲𝘆𝘄𝗼𝗿𝗱, 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗶𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿.
You just need to take advantage of it!
There are two ways to get keyword ideas from your competitors:
𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝗮 𝗺𝗮𝗻𝘂𝗮𝗹 𝗿𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿’𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲
𝟮- 𝗨𝘀𝗲 𝗔𝗵𝗿𝗲𝗳𝘀 𝗦𝗶𝘁𝗲 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿.
Enter your competitor’s blog domain (select “path” mode) and go to the “Top
Ahrefs shows you all the blog posts on the competing domain’s website that bring in the most traffic.
Now it’s easy to identify which topics are worth pursuing for your own blog.
Cool, right?
𝗦𝘁𝗲𝗽 #𝟮 – 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
With the content gaps being filled in by our content writing team, it was time to focus on optimising the client’s service pages.
This was an important part of the campaign because these pages are extremely valuable to the client.
They had recently added service pages that were struggling to rank.
Note: For ecommerce stores, important pages you need to pay regular attention to are new product ranges or collection pages that need optimising in time for their seasonal peak.
Here are the three things you must pay attention to:
𝗦𝘁𝗮𝗿𝘁 𝗪𝗶𝘁𝗵 𝗧𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀
Ensure that on-page elements such as the:
✅Page title
✅H1 heading
✅ URL
✅ Meta description
… are optimized for the main keyword you want to rank for.
The page title, H1 heading and meta description should also be descriptive and engaging enough to entice users to click through to your page from the Google search results.
𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗚𝗮𝗽𝘀 𝗢𝗻 𝗧𝗵𝗲 𝗣𝗮𝗴𝗲
Once you’ve got the basics down, focus on optimising the content itself.
Identify the top-ranking competitors by doing a Google search for your target keyword and looking at which ones are closest to your existing page.
In our case, we looked at pages that were ranking high for the same service.
When analysing the competing pages, there are 5 questions to ask yourself:
𝟭- 𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝘂𝘁𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲?
A well-structured page improves Google’s understanding of the content and makes it much easier for users to find what they want.
𝟮- 𝗛𝗮𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗽𝗮𝗴𝗲?
This can be anything from entire sections to a frequently asked questions section.
𝟯-𝗛𝗮𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 𝗼𝘁𝗵𝗲𝗿 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲?
Check if they’ve included high-quality images, video embeds, tables, charts, a table of contents or infographics.
4- 𝗜𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲’𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝗿𝗲𝗮𝗱?
Sometimes, it’s as simple as your competitor’s content being easier to scan, read and consume.
𝟱-𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗮𝘃𝗼𝗶𝗱 𝗵𝗮𝘃𝗶𝗻𝗴 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗶𝗺𝗽𝗲𝗱𝗲 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲?
This includes elements like too many ads or CTAs (calls to action) on a page that disrupt the flow and increase the chances of users leaving
Identifying the gaps in your content can be the difference between ranking on page 1 and not at all.
Google is all about a quality user experience – so keep that in mind.
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗢𝘁𝗵𝗲𝗿 𝗙𝗮𝗰𝘁𝗼𝗿𝘀
Apart from the content, there may be other areas that you need to optimise to outperform your competition.
This may include:
𝗜𝗻𝗱𝗲𝘅𝗶𝗻𝗴 𝗶𝘀𝘀𝘂𝗲𝘀
It’s always worth doing a simple check to ensure that your page is crawlable and indexable by Google.
Go to Google and do the following search:
site:yourdomain.com/your-page/
If your page doesn’t show up, then it’s not indexed.
Ensure that it isn’t blocked by your robots.txt file, is present on your XML sitemap and doesn’t include a noindex tag in the source code.
𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗱𝗮𝘁𝗮
Structured data (or schema markup) is code that allows Google to understand specific elements on your page.
It also increases the chances of ranking as a featured snippet.
You can check whether the competing page has included structured data using any of these schema testers.
Make sure you follow our complete rich snippet guide to give your website the best chance of winning a featured snippet.
Internal linking
Google uses internal links to find and index new content on your site.
Internal linking is a powerful tactic that you can use to guide the search engine’s crawlers towards your pages whilst also improving the overall navigation of your website for users.
𝗪𝗶𝗻-𝘄𝗶𝗻.
Add internal links from other relevant pages on your site to the one you are optimising. Make sure you use keyword-rich anchor text for the links.
Need help with internal linking?
Check out our complete internal link building tutorial to get this underrated tactic working for your site.
𝗦𝘁𝗲𝗽 #𝟯 – 𝗙𝗶𝘅𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗜𝘀𝘀𝘂𝗲𝘀
The final issue we needed to address was fixing technical issues preventing the site from ranking to its full potential.
Yes, ranking potential is a real thing.
And it can be the difference between thousands of visitors per month.
We conduct a full technical SEO audit on each of our client’s sites every 6 – 9 months. It’s the only way to be sure that each client’s site is optimised correctly.
Most website owners don’t bother with this and it can really cause some damage in future Google updates.
𝗕𝗲𝗶𝗻𝗴 𝗹𝗮𝘇𝘆 𝗻𝗼𝘄 𝘄𝗶𝗹𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗹𝗮𝘁𝗲𝗿.
During our most recent audit for our client, we found two essential areas that needed to be addressed:
𝗜𝗺𝗮𝗴𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
Canonical tags
Here’s how to fix them both.
Image Optimisation
Big images slow down your website speed.
Our client had hundreds of images over 100 kb in size, costing them tons of time in page load speed.
Ther𝗲 𝗮𝗿𝗲 𝘁𝘄𝗼 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲 𝘁𝗼 𝗿𝗲𝗱𝘂𝗰𝗲 𝘁𝗵𝗲
𝟭 𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗼𝗳 𝗶𝗺𝗮𝗴𝗲𝘀:
Compression
Lazy loading
We recommend using both if you are serious about improving your website page load speeds.
The best part?
You don’t need to manually do anything. There are a number of tools and plugins that will take care of it for you.
2 𝗜𝗺𝗮𝗴𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻
You want to compress your images to load quicker, but you don’t want to damage the image quality.
There are a ton of image compression tools available online. But there are only a few we can confidently recommend:
𝟭-𝗚𝗜𝗠𝗣 – 𝗔 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗮𝗯𝗹𝗲 𝗶𝗺𝗮𝗴𝗲 𝗲𝗱𝗶𝘁𝗼𝗿
𝟮-𝗧𝗶𝗻𝘆𝗣𝗡𝗚 – 𝗨𝘀𝗲𝘀 𝗹𝗼𝘀𝘀𝘆 𝗰𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝘁𝗼 𝗿𝗲𝗱𝘂𝗰𝗲 𝘁𝗵𝗲 𝗳𝗶𝗹𝗲 𝘀𝗶𝘇𝗲 𝗼𝗳 𝗯𝗼𝘁𝗵 𝗣𝗡𝗚 𝗮𝗻𝗱 𝗝𝗣𝗚 𝗳𝗶𝗹𝗲𝘀
𝟯-𝗦𝗺𝘂𝘀𝗵 – 𝗜𝗺𝗮𝗴𝗲 𝗰𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝘂𝗴𝗶𝗻 𝗳𝗼𝗿 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀
𝟰-𝗜𝗺𝗮𝗴𝗶𝗳𝘆 – 𝗔𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗼𝗼𝗹 𝗮𝗻𝗱 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗽𝗹𝘂𝗴𝗶𝗻 𝗳𝗼𝗿 𝗶𝗺𝗮𝗴𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
Look at each of them and choose what works best for your site.
Each tool is designed to take the hard work out of image compression!
Lazy-Loading Images
Next is lazy-loading the images on the site.
Think of lazy loading as a way to show your images to your site visitors when they need them.
As the visitor scrolls down the page, the images gradually load in.
This means that visitors don’t have to wait for all images on the page to load before they start reading your content.
Pretty cool, right?
Lazy load also helps to:
Reduce unnecessary network requests
Conserve bandwidts
Make sure you check out our complete increase website speed tutorial to learn more about lazy loading images and speeding up your website in general.
Canonical Tags
Next up was to fix the Canonical tags.
These tags can be a pain to deal with if you don’t take the time to understand what they are or how they work.
Canonical tags are a type of HTML element used to prevent duplicate content issues in SEO.
They inform search engines which version of a page to prioritise or consider as the “master” when multiple versions exist.
This ensures search engines understand which page to index and rank in the search results.
Canonical tags also help reduce ranking signals and avoid potential penalties for duplicate content.
As you can see – they are pretty important!
This is what a canonical tag looks like:
<link rel=”canonical” href=”https://www.example.com/preferred-url”>
Feeling overwhelmed?
Don’t be. It’s simpler than it might first seem.
The Results Are In
Over the past year, we exceeded our goal by increasing monthly search traffic from 5.4k to 7.8k.
The client was super happy and so was us!
These are big results considering the nature of the client’s industry and how competitive it was.
𝗧𝗵𝗮𝘁’𝘀 𝟰𝟰% 𝗴𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝘆 𝗹𝗶𝗻𝗸𝘀:
