𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗪𝗲 𝗛𝗮𝗱 𝘁𝗼 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲

Every SEO strategy that we build has to overcome a different set of core challenges.

When we 14x search traffic in the health niche, we had to overcome big brands with big budgets. When i tripled ecommerce revenue, we had to navigate through a range of technical problems.

And despite our case study site being relatively young – we had to overcome both technical problems AND big brands with big budgets this time around.

After analyzing the site i realized that-

❌There was tons of outdated content even though the site was only a couple of years old and we all know how much Google loves “fresh content”.
❌We also found the client had built an super spammy unnatural link profile with keyword-heavy anchors to affiliate pages.
❌ And if that wasn’t enough the site was also missing key trust signals throughout so it looked like a spammy anonymous affiliate site, because it was.

So we built a custom strategy to build a foundation that both Google & humans love.

𝗖𝗿𝗲𝗮𝘁𝗲 𝗔 𝗣𝗹𝗮𝗻 𝗢𝗳 𝗔𝘁𝘁𝗮𝗰𝗸

It’s fair to say we had quite the battle ahead of us.

So we broke down our plan of attack into 6 key parts that would allow us to win the war-

𝗦𝘁𝗲𝗽 #𝟭 – 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗞𝗲𝘆 𝗣𝗮𝗴𝗲𝘀
To help bolster the key affiliates pages, we built a new website silo dedicated to individually reviewing all products listed in the key roundup pages.

The purpose of this was to build satellite product review articles that we could use to internal link to the key product roundup pages with exact match anchor text.

𝗦𝘁𝗲𝗽 #𝟮 – 𝗨𝗽𝗱𝗮𝘁𝗶𝗻𝗴 𝗢𝗹𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

Even though the site was relatively young, there was a ton of outdated content.

This can often be an expensive and lengthy process but in this case, we deployed a quick win solution

All we did was use the “site:” command in Google and quoted 2018 and 2019.

Then we just went through each result from the SERPs and did some brief updates like updating dates along with fixing broken images, links or product recommendations.

Simple!

𝗦𝘁𝗲𝗽 #𝟯 – 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

In our inital assessment of the site i knew that the existing backlink profile was a problem because-

➡️The relevance of the pages linking to our client was poor
➡️ The quality of the linking sites was poor
➡️ They used exact match anchors aggressively
All of which are the exact kind of problems you do not want to find.

So first we disavowed (learn how to disavow backlinks) all links that were-

❌Coming from irrelevant content
❌ Sites that we deemed as spammy
❌Sites that Google had deindexed

Which also helped us to regain partial control of the anchor text breakdowns because most of these sites used exact match anchors.

Then we deployed a specific link building strategy to create new links which we will talk you through in a moment.

𝗦𝘁𝗲𝗽 #𝟰 – 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 & 𝗧𝗿𝘂𝘀𝘁

One of the first things we do with client sites is to see if they have built authority and trust with Google.

Quite often i find affiliate sites that are struggling to rank but also don’t publish-

❌Company information
❌ An address
❌A phone number

Or anything about who is actually behind the site, despite the fact that an affiliate site is a real business just like an ecommerce site is a real business.

So for this client, we took care of all of that by-

✅ Creating an about page
✅Creating 2 topically relevant author profiles
✅Adding article and organization structured data with RankMath