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Luxi Lux

Luxi Lux is a fast-growing beauty e-commerce brand that offers a handpicked selection of premium skincare, haircare, and makeup products from leading brands. With a focus on inclusivity, innovation, and expert guidance, they empower customers to explore the latest beauty trends while embracing their unique style. Luxi Lux is dedicated to delivering a seamless, enjoyable shopping experience, ensuring that luxury beauty is accessible to all.

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The Challenge

Luxi Lux, an emerging beauty e-commerce brand, offers a curated selection of high-quality beauty products from top brands. However, they faced several challenges in expanding their digital footprint:

  • Low online visibility in a highly saturated beauty market.

  • Limited organic traffic and high dependency on paid ads.

  • Inefficient website design that impacted conversions and user experience.

  • A need for better social media engagement to build brand loyalty and trust.

Their primary goal was to increase organic website traffic, enhance conversion rates, and establish a strong social media presence to drive repeat customers.

The Deliverables

SEO Optimization

Website Redesign & Optimization

Social Media Marketing

PPC Campaign Management

The Success We Delivered

 4,000+

Visitors Each Month

500%

Increase in Website Traffic

350%

Boost in Online Sales

Top 5

SEO Rankings for Competitive Keywords

400%

Social Media Growth

Website Optimization & Redesign

To improve user experience and increase conversions, we:

  • Redesigned the website for a sleek, modern, and mobile-friendly experience.

  • Streamlined the checkout process to reduce cart abandonment.

  • Enhanced product pages with high-quality visuals and SEO-friendly descriptions.

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SEO Strategy

We executed a data-driven SEO strategy by:

  • Optimizing the site for high-intent keywords like “best beauty products online” and “luxury skincare deals.”

  • Implementing technical SEO improvements such as faster loading speeds and structured data.

  • Acquiring high-quality backlinks to boost domain authority and credibility.

  • Optimizing for local search to attract regional customers.

Social Media Marketing

To increase brand engagement and visibility, we:

  • Developed an engaging content strategy showcasing product tutorials, reviews, and beauty tips.

  • Collaborated with influencers to drive brand awareness and customer trust.

  • Ran targeted social media ad campaigns to increase customer retention and new user acquisition.

  • Built a community-driven approach with giveaways, interactive stories, and user-generated content.

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PPC Advertising

We maximized Luxi Lux’s ad spend efficiency by:

  • Launching data-driven Google Ads and Meta Ads campaigns.

  • Creating retargeting strategies to convert abandoned cart users.

  • A/B testing ad creatives to optimize click-through and conversion rates.

Conclusion

Through a combination of strategic SEO, website optimization, social media engagement, and targeted PPC campaigns, Target Genius helped Luxi Lux establish itself as a growing force in the beauty e-commerce space.

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Want similar success for your brand? Let Target Genius take your digital marketing to the next level!

Services

SEO & Lead Generation: Enhance visibility and attract quality leads.

PPC & Google Ads: Achieve high ROI with targeted campaigns.

Social Media Marketing & Management:  Engage audiences with captivating content and stunning websites.

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