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Law Office Tara Whelan


With a strong reputation in criminal defense, the Law Office of Tara Whelan is dedicated to providing top-tier legal representation to clients throughout New York City and its surrounding areas. Committed to justice, the firm aims to enhance its online presence and client engagement to reach more individuals in need of expert legal support.

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The Challenge

The Law Office of Tara Whelan is a dedicated criminal defense firm serving New York City and surrounding areas. Despite a strong reputation and successful case history, the firm faced several digital marketing challenges:

  • Limited online visibility in a highly competitive legal market.

  • Difficulty attracting organic traffic and converting website visitors into leads.

  • Lack of social proof and engagement on digital platforms.

  • Inefficient online advertising strategy that resulted in high cost-per-lead.

aThe primary objective was to enhance online discoverability, improve client acquisition, and strengthen brand authority through digital marketing.

The Deliverables

SEO Optimization

Website Enhancement & User Experience Improvements

Social Media Marketing

PPC & Lead Generation Campaigns

The Success We Delivered

3500+

Visitors Each Month

250%

Increase in Website Traffic

200%

Boost in Client Inquiries

Top 3 

SEO Rankings for High-Intent Legal Keywords

300%

Social Media Growth

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SEO Strategy & Website Optimization

To boost search engine rankings and improve user experience, we:

  • Conducted an in-depth SEO audit and implemented keyword strategies targeting “top NYC criminal defense attorney” and “best defense lawyer near me.”

  • Enhanced site structure and page speed to improve accessibility and engagement.

  • Created authoritative content focused on criminal law insights, FAQs, and case studies to build trust and establish expertise.

  • Optimized local SEO strategies, including Google My Business enhancements and citation building.

Content Marketing & Social Proof

To strengthen credibility and improve conversion rates, we:

  • Highlighted client testimonials, success stories, and case victories prominently on the website.

  • Created high-value blog content covering legal topics, rights awareness, and case preparation guides.

  • Developed video testimonials and attorney introduction videos to humanize the brand and increase engagement.

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PPC Campaigns

To maximize ad spend efficiency and increase lead conversions, we:

  • Launched geo-targeted Google Ads campaigns, ensuring visibility for users searching for criminal defense lawyers in NYC.

  • Implemented retargeting strategies to capture lost leads and nurture potential clients.

  • A/B tested ad creatives and landing pages to improve conversion rates and lower cost-per-lead.

Conclusion

Through strategic SEO, website enhancements, content marketing, and optimized advertising, Target Genius helped the Law Office of Tara Whelan dominate local search rankings and significantly increase client inquiries.
 

Looking to elevate your law firm’s digital presence? Let Target Genius help you achieve unparalleled growth!

Services

SEO & Lead Generation: Enhance visibility and attract quality leads.

PPC & Google Ads: Achieve high ROI with targeted campaigns.

Social Media Marketing & Management:  Engage audiences with captivating content and stunning websites.

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